Case Study — 01
Fighter House Championship · Kaunas
Factory
Fight Night
Complete tournament identity and communication ecosystem — from key visual to street posters — built from scratch for a live-broadcast fight event.
4
Weeks
6
Scope areas
200+
Deliverables
Key visualTiesioginė transliacija Delfi
02 — Scope
The
Challenge
4 weeks. 200+ deliverables.
A complete tournament ecosystem built from scratch.
01Visual system
02Photography & media
03Social media ecosystem
04Event design
05Merchandise
06All communications
No agency. No handoffs.
No months of alignment.
One designer. Full ecosystem.
200+ deliverables4 weeksOne consistent vision
Strategy to print — one pair of hands.
Visual identity
03 — Identity
Industrial 3D lettering · one world across every touchpoint
AI-generated fighter portraits
04 — Portraits
AI-powered fighter recreation — real fighters, hyperrealistic AI portraits, unified aesthetic
Fight cards + versus
05 — Fightcards
Fightcard system — from matchup to final result
Digital campaign
06 — Content
Full campaign — digital communication from A to Z
Merch + event kit
07 — Merchandise
Stickers · T-shirts · Event passes — the identity in people's hands
Event experience
08 — IRL
From screen to physical space — an identity you can touch
Case Study — Factory Fight Night
One system.
Every touchpoint.
Organizatorius — KNOCKInformacinis partneris — DelfiBilietus platina — bilietai.lt